Brand Building

A brand is more than a name or a symbol, it's the identity, personality and perception a customer has when considering a company or purchase.

The objective is to be recognized in the minds of consumers as so distinctive that no other product or service on the market compares. We find that eternal brands balance innovation and emotional affinity extremely well. At Doramar we apply strategic brand thinking to each stage of the branding process. We start with brand evaluation to establish a foundation, but focus on evolution to determine the best solutions.

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A successful brand strategy depends on identifying future trends and what that competitive market place is likely to look like.

To yield lasting results, the critical step is to balance the injection of creativity into the strategic process. We know that successful brand experiences provide superior brand growth. So it’s really about changing the way a brand interacts with consumers and to stretch a brand’s thinking about providing better customer value to compete more effectively.

Services

Brand Strategy

  • Brand strategy package
  • Stakeholder interviews
  • Demographic information
  • User personas
  • Target audience goals
  • User KPI’s
  • Customer value proposition

Market positioning

  • Relevant competitor review
  • Key service offerings
  • Points of difference
  • Website opportunities
  • SEO opportunities

Visual Identity

  • Custom typography
  • Calligraphy
  • Logo mark
  • Color palette selection
  • Brand style guide
  • Business cards
  • Stationary design

Marketing Collateral

  • Banner design
  • Packaging design
  • POP displays
  • Brochures
  • Posters

Brand building in this high tech world must facilitate product identification while attaching an image of credibility.

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