The objective is to be recognized in the minds of consumers as so distinctive that no other product or service on the market compares. We find that eternal brands balance innovation and emotional affinity extremely well. At Doramar we apply strategic brand thinking to each stage of the branding process. We start with brand evaluation to establish a foundation, but focus on evolution to determine the best solutions.
To yield lasting results, the critical step is to balance the injection of creativity into the strategic process. We know that successful brand experiences provide superior brand growth. So it’s really about changing the way a brand interacts with consumers and to stretch a brand’s thinking about providing better customer value to compete more effectively.