Outward Hound

Strategy, Responsive Layout, eCommerce and UX Web Design and Development for innovative dog toy brand - Outward Hound.

Doramar Web Design Doramar Web Design

Outward Hound eCommerce Website Homepage Screenshot

AWARD WINNING DOG TOYS
OutwardHound

Outward Hound designs award-winning dog toys, games, gear & bowls so people can enjoy fun, healthy & memorable moments with their best friend. The company has built a reputation for creating unique and effective products for active dogs while cultivating a loyal customer following. Goals for the re-design included setting the brand apart in the industry, highlighting innovative products and showcasing their passionate dog-centric culture. So we created a rich website experience that achieved all of these goals within seconds of landing on the home page. We designed with custom video in mind throughout various website pages as video is a powerful way to showcase emotion. There is also an interactive video on the home page so users can view various categories and descriptions. We conceptualized a smart search that allowed users to enter information about their dogs to ultimately provide a curated selection of products for that pet type. This also allowed Outward Hound to customize the user experience and further drive conversion. Our team went with a non-traditional layout of prominent product shots to highlight the quality in a simple and artistic manner. The new website is bold, highly visual and features active pets and happy owners having fun. Now the website evokes a powerful brand story that’s compelling and creates an emotional connection between the brand and dog lovers around the world.

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Responsive

Goals for mobile and tablet were to ensure an exceptional user experience while featuring products prominently. Outward Hound’s flat, modular design is as fun and easy to navigate on smaller resolutions as it is on a wide screen desktop. Customers are able to browse information quickly and find the perfect toy for their dog efficiently. With any mobile device, it’s clear that Outward Hound’s offers some of the very best products that enrich the lives of both dogs and their families.

Results

Outward Hound’s new strategic website is now a portal for all dog lovers. Every touch point on the website, from the home page to the product page to the blog, is designed to engage and drive conversion. This new marketing tool has given Outward Hound a better way to communicate its value and positions the brand for enormous growth. Whether you’re shopping for incredibly well made toys or just reading the great stories shared by dog lovers, the experience is sure to be a memorable one. And for Outward Hound that’s what raising the woof is all about.

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