AWARD WINNING DOG TOYS
Outward Hound designs award-winning dog toys, games, gear & bowls so people can enjoy fun, healthy & memorable moments with their best friend. The company has built a reputation for creating unique and effective products for active dogs while cultivating a loyal customer following. Goals for the re-design included setting the brand apart in the industry, highlighting innovative products and showcasing their passionate dog-centric culture. So we created a rich website experience that achieved all of these goals within seconds of landing on the home page. We designed with custom video in mind throughout various website pages as video is a powerful way to showcase emotion. There is also an interactive video on the home page so users can view various categories and descriptions. We conceptualized a smart search that allowed users to enter information about their dogs to ultimately provide a curated selection of products for that pet type. This also allowed Outward Hound to customize the user experience and further drive conversion. Our team went with a non-traditional layout of prominent product shots to highlight the quality in a simple and artistic manner. The new website is bold, highly visual and features active pets and happy owners having fun. Now the website evokes a powerful brand story that’s compelling and creates an emotional connection between the brand and dog lovers around the world.