STEVE MADDEN'S CHIC ECOMMERCE BUSINESS
With the young, hip and millennial target audience targeted by Report Signature well-represented in our office, understanding the brand's value proposition was immediate. The brand's loyal customers want what's new and on trend when making these value driven purchases. For creative direction, our strategists decided on a non-traditional layout and editorial style. We concepted several unique pages including the Fans page, where fans and fashion influencers feel like they are part of the brand by submitting photos to get featured on the website. We also crafted the Reporter page, which dynamically pulls in various social media content for visitors while automatically keeping the website updated and relevant. Animated form fields, prominent refinement tools and over-sized product photography all work to keep the focus on the chic product line and signature look.