INNOVATIVE PLATFORM FOR HOME BUYERS & SELLERS
An innovative brand on the cusp of new technology requires an extraordinary website. Goals for REX included leading a new category of online home purchasing and designing a new brand from the ground up. This startup provides a revolutionary way of initiating and facilitating the sale of a home online without requiring the use of a real estate agent. Online retail sales have exploded over the last several years, and selling a home online has huge practical and financial benefits. With a core team of five people our web design agency provided REX with user flow analysis, strategic thinking, user experience expertise and stunning web design. The target audience for REX is tech savvy and sophisticated and extremely comfortable with online purchasing. Strategists spent several weeks researching user flows and ensuring the user experience was both intuitive and enjoyable. We took it upon ourselves to guide our client through several business processes that had yet to be ironed out by the REX engineering team. The new visual design captivates and serves multiple audiences, allowing sellers to list properties without a traditional broker, and enhancing brand loyalty among potential buyers.