LOGITECHâ€™S AUDIO EXCELLENCE
Weâ€™re all made to love music, and itâ€™s that very philosophy that drove every decision our agency strategized for Ultimate Earâ€™s new UE BOOM product experience. So when the brand approached us for a dramatic change in how users learned about and interacted with products, we couldnâ€™t wait to raise the bar dramatically. Our agency started by overhauling the primary consumer-facing product pages to boldly introduce this incredibly diverse line of colorful and powerful wireless speakers. The new pages embody capture the â€ślive out loudâ€ť aesthetic, incorporating engaging animation, movement and interactive features that allow users to easily learn information about products and attributes before making a purchase. The goal was to create a memorable and impactful experience that would increase the average time spent on each page and impact online conversion. In addition, the new design and features needed to accurately reflect the brandâ€™s personality and connect strongly with the target audience.